COMM 4590
Writing for Strategic Communication

Instructor: Robert Bruce, M.A.

University of Utah

Department of Communication

Spring 2016

Strategic Writing
Personal Statement
Client Information
Client Logo
Public Relations
News Release
Media Kit
Magazine Story
Annual Report
Tim Cook Speech
Blog
Podcast
Tweets
Advertising
Marketing Plan Proposal
Mobile Messaging
e-Blast Promo Letter
Brochure Mock-up
Sales & Marketing
Strategic Message Planner
Print Advertisement
Radio Ad
Web Ad
Radio Promotion
TV Ad
TV PSA
Professional Blog Contributions 
Internet of Things (IoT)
Remote Monitoring Solutions
Business Communication
Job Description
Job Request Letter
Resume
Writing Sample
Memo
Market Report Summary
May 2017
  • Messaging Designer
  • Studi

"You must stay drunk on writing, so reality cannot destroy you."

— Ray Bradbury, Zen in the Art of Writing

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